An e-commerce website serves as the virtual storefront and primary touchpoint for businesses across industries. It’s the gateway through which customers discover, engage with, and ultimately transact with a brand. The importance of a well-designed and functional website cannot be overstated – it’s at the forefront of a business’s online presence with audiences worldwide.

ICG's HarmonyB2B platform is the first and ONLY e-commerce solution for Fourth Shift ERP. Fully integrated with your ERP and managed from Fourth Shift, HarmonyB2B serves as an effortless extension of your business, allowing customers to access your store and critical customer information anytime, anywhere. Streamline business processes, immerse customers within your brand experience, and craft the brand you want with HarmonyB2B. 

*Note: You can also combine HarmonyB2B with HaystackCRM to empower your sales team and your customers. This convenient, integrated access to everything customer and sales will greatly increase your productivity and bottom line. 

Unleash Your Creativity

Create captivating content that speaks directly to your audience’s needs and desires. With ICG's e-commerce solution HarmonyB2B, your e-commerce platform becomes more than just a transactional tool; it becomes a content powerhouse, seamlessly integrating with your Fourth Shift ERP system to web-enable data securely. This templated platform allows the novice the ability to add new product and create content without needing any programming knowledge. Creating content goes beyond traditional text and images. Easily embed videos, audio clips, and other media to enrich your product pages, blog posts, and landing pages. Empower your customers to connect with you effortlessly through customizable contact forms. Whether they have inquiries about products, need support, or want to provide feedback, create tailored contact forms that capture essential information and facilitate communication. 

Elevate the Customer Experience

Create a B2B or B2C e-commerce site and/or a portal for dealers and distributors. Immerse website visitors in your brand identity and facilitate an elevated and seamless customer experience with Harmony B2B. Customers, distributors, and dealers can now navigate your brand and product with ease on desktop or mobile. Cut down on valuable time spent manually updating customers with information. Customers will be able to place orders, check their order status and shipment status, order history, price lists, catalogs, videos and PDFs and whatever they need: all at their fingertips.

Maximize Visibility, Usability, and Search Engine Performance

Optimize your content for maximum impact and visibility. Gain deep insights into customer behavior, market trends, and performance metrics with robust analytical tools. Fine-tune your strategies based on real-time information, ensuring every aspect of your e-commerce operation is finely tuned for success. Inserting keywords and meta tags is made easy with built-in SEO tools. HarmonyB2B ensures your website is mobile-responsive. With more shoppers utilizing smart devices, it’s crucial to provide seamless browsing and purchasing experience across all screen sizes. 

Track, Analyze, and Optimize

Report on metrics with confidence and clarity. HarmonyB2B provides comprehensive reporting features that empower you to track key performance indicators (KPIs), monitor sales trends, and evaluate campaign effectiveness. Track users directly on your dashboard to monitor key metrics such as page views, unique visitors, and session duration in real time. Integrate with Google Analytics to unlock even more analytics features and gain a comprehensive view of your website’s performance. Make informed decisions that drive bottom-line results and propel your business forward. 

Easily Organize Content

Organize your content effortlessly for a seamless customer experience. With HarmonyB2B’s advanced content management capabilities you can categorize products, streamline navigation, and personalize recommendations to enhance user satisfaction and drive conversions. Easily add and update static content to provide essential information about your business and services. The intuitive content management system can create, edit, and publish static pages with just a few clicks. Streamline navigation with a drag-and-drop menu builder to customize your website and reflect your site’s structure. You can also create and embed image galleries seamlessly to match your website’s theme. Showcase your products in galleries that compliment your site’s aesthetic.